Digital strategist based in Málaga, Spain. I've worked in SEO and organic growth for 13+ years, and I build what the strategy needs myself: site architecture, content systems, AI Search and automation.

Since August 2023 I've been Chief Digital Strategist at a US digital agency. I lead a team of 20+ developers and content specialists across 10 websites, and I built the SEO and content systems that team works with.
I joined the agency in December 2017 as a project manager, running SEO campaigns and delivery. In 2019 I became senior project manager and led SEO and growth projects across several sites.
The best-known result is Lexinter, a legal directory that grew from launch to 100,000+ monthly visitors and about 500 qualified leads a month. It is now cited 1,300+ times in AI answers, according to Ahrefs in November 2026.
Here I work with law firms and local businesses on technical SEO, AI Search, and the WordPress and hosting setup underneath. I do the strategy and the hands-on work myself, so nothing gets lost between the plan and the fix.
Crawlability, indexation, internal linking and migrations. 30+ migrations with zero ranking loss, and a full site deindexation reversed.
Entity-based content and structured data that get pages cited in AI answers, tracked with real citation data rather than guesswork.
Keyword strategy, page templates and repeatable workflows that a large team can run the same way every time.
Hosting, DNS, Cloudflare, email deliverability, GA4 and GTM. I do the configuration myself.
n8n workflows and tools built on the OpenAI API that take repetitive work off a team.
Roadmaps, priorities and delivery for a team of 20+ across SEO, content and development, tied to leads and revenue.
All three roles at the same US digital agency.
Lead a team of 20+ across SEO, content and execution. Built the SEO and content systems, improved site architecture and crawlability, and tied SEO to leads and revenue.
Led SEO and growth projects across several sites, ran cross-functional teams, and tracked organic performance against business goals.
Ran SEO campaigns and delivery across teams, set growth goals with stakeholders, and improved campaigns based on results.
City University. Thesis: SVM in Active Learning for Mining Big Data.
A legal directory built from launch, now bringing in about 500 qualified leads a month.
An entire site dropped out of Google's index. Found the cause, fixed it at the source, and traffic recovered.
Hosting moves, HTTPS, domain changes and platform switches, all run on one playbook.
How service businesses get cited by ChatGPT, Perplexity and AI Overviews.
The local, review, content and technical moves that rank law firms.
Profile, reviews, location pages, citations, then AI Search, in that order.
Own project: NetPayDesk, a US paycheck calculator site I built and run →
Company project: an AI email assistant that drafts replies for a person to check →
Company project: a lead routing service that sends website leads to partner APIs →
Company project: n8n content pipelines that publish only when the sources check out →
Book a 30-minute intro call. I'll look at your site beforehand and bring at least three things worth fixing.
Book an intro callOr connect with me on LinkedIn.