Three problems, three outcomes. Each one: what was broken, what I did, what changed.
Lexinter: a legal directory, zero to 70K+ monthly visitors
Legal SEO · Content systems · AIO
The problem
Lexinter — a legal directory owned by Buzz Geek, LLC — launched with zero traffic and zero authority, in one of the most competitive niches on the web.
The strategy
Site architecture built for scale, keyword strategy, internal linking systems, and repeatable content workflows a 15-person team could execute. AI Search built in: entity architecture, structured data, llms.txt.
The result
70,000+ monthly organic visitors and ~500 qualified leads per month — plus citations in ChatGPT and Perplexity answers.
0 → 70K+ visitors/mo
~500 leads/mo
Cited by ChatGPT & Perplexity
Reversing a full site deindexation
Technical SEO · Recovery
The problem
An entire site dropped out of Google's index. Organic traffic — and the leads with it — went to zero.
The strategy
Systematic diagnosis across crawlability, indexation directives, and site health — isolating the cause instead of guessing, then fixing it at the source.
The result
Index coverage restored, organic traffic recovered. The kind of emergency you want someone who's seen it before.
30+ migrations, zero ranking loss
Migrations · Infrastructure
The problem
Migrations are where rankings go to die — hosting moves, HTTPS, domain changes, platform switches, each one a chance to lose years of SEO equity.
The strategy
A repeatable playbook: full crawl baselines, redirect mapping, DNS cutover planning, staging validation, and post-launch monitoring. I run the infrastructure side myself — no coordination gaps.
The result
30+ migrations completed with zero downtime and zero ranking loss. Server consolidation along the way cut recurring infrastructure spend across a 10-site portfolio.
Your site could be the next one.
Book a call — I'll review your site beforehand and bring specifics, not a pitch deck.